FilterslimechlorinemineralsHeavy metalsContaminants
for softer and purer water.

The noticeable difference

  • Gentler on skin & hair

  • Less residue in the bathroom

  • Helps save resources

Softer hair

Our filter reduces limescale and chlorine – for noticeably smoother, shinier hair.

Gentler on the skin

Less chlorine and metals mean less irritation – your skin stays balanced and hydrated.

Eine glänzend saubere Dusche

Less residue

Pure water, fewer deposits – for a clean bathroom and constant water pressure.

Saves resources

Shower gel and shampoo lather better with softer water, thus using less product.

Minimalist design, maximum effect.

Dull hair, irritated skin?

Many of these problems begin with lime, chlorine and other substances that can also be found in highly purified tap water.

Smart care begins with the first drop.

We cleanse, moisturize and care for our skin – only to then scrub the residue of our water off the shower with even more cleaner.

A smart solution

The Aia Pure shower head makes your shower water cleaner thanks to its integrated filter – and your skincare routine more effective even without the next lotion.

  • The shower head

    The Aia Pure shower head offers real beauty benefits for your bathroom thanks to its integrated filter.

    Details 
  • The 2-piece filter set

    Optimal filtration through 25 layers: Effectively reduces limescale, chlorine and heavy metals.

    Details 

Unsere Mission

"Mit Aia Pure tauschst du sprödes Haar und trockene Haut gegen ein Strahlen ein, auf das du dich jeden Morgen verlassen kannst."

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FAQ

What are shower heads with filters good for?

Shower heads with filters are a popular solution to improve water quality immediately before use and to reduce the negative effects of hard and treated water on skin, hair and the bathroom.

They are particularly useful if you suffer from dry, itchy skin , brittle hair , or have a lot of limescale in your shower.

What is filtered out of the water?

  • Limescale: "Hard," meaning particularly calcareous, water is due to its high content of dissolved minerals, primarily calcium and magnesium ions. Water hardness develops when rainwater seeps through calcareous rock strata on its way to the groundwater.
  • Chlorine is used for disinfection in many water treatment plants. When showering, it evaporates and can be inhaled or dry out and irritate the skin and hair.
  • Heavy metals and sediments : Heavy metals (e.g., lead, copper) can leach into the water from old pipes. Sediments consist of rust particles, sand, or suspended solids that can cloud the water.

What is "hard water"?

Water is officially described as "hard" if it has a hardness level of more than 14 °dH (degrees of German hardness).

The cause of hard shower water is always the high content of dissolved minerals , mainly calcium and magnesium ions .

These minerals are colloquially known as lime and are the so-called hardness-causing minerals in water.

What are the consequences of hard water?

  • Limescale stains: When the water evaporates, the minerals remain. These are the white limescale stains you see on shower walls, faucets, and showerheads.
  • Soap consumption: The hardness-causing minerals react with soap and shower gel, making the cleaning agents less effective. You need more soap to produce lather.
  • Skin and hair: Hard water can cause the skin to feel tight after showering and the hair to become brittle, as mineral residues are deposited on the skin.

How often do I need to change the filter?

How can I tell the difference?

You'll feel the difference in your skin, hair – and even in the bathroom. Filtered water contains less chlorine, metals, and mineral residues. This supports the skin's natural moisture balance, makes hair softer, and reduces limescale buildup – visible signs of purer water.